Best Results Dental Marketing is a vital component of any dental practice. It includes tactics such as local SEO (search engine optimization), claiming and optimizing a Google My Business page, creating and monitoring online reviews, as well as patient referral programs. But it also relies on the in-person connection that patients have with you and your staff, as well as the level of service you provide.

Many people find a dentist through word of mouth or a recommendation from a friend or family member, so it’s important to encourage referrals. Consider offering a referral bonus or other incentive, as this is a powerful way to grow your customer base.

Understanding the Importance of Branding in Dentist Marketing

One of the best dental marketing ideas is to promote unique services or tools your office offers, such as a teeth whitening service, a new orthodontic system, or even a comfortable massage chair! These services are often a draw for potential customers, and they can be used as the foundation for your website and social media content.

Online ads can be highly targeted to reach your ideal demographic, making them a cost-effective way to gain exposure. However, it’s important to test multiple methods to see what works best for your practice.

Make sure your waiting room is stocked with professionally-designed dental brochures that highlight your most valuable services. You can even include a form that allows patients to submit their email addresses, giving you the ability to send appointment reminders or update personal information.