What is an IP Score?
An IP score is a numerical value between 0-255 that measures the degree of protection of an online identity. In simple terms, an IP score is used to identify the sender of a particular email. A good IP score means that the sender is trustworthy, while a bad score indicates that the sender may be a fraudulent source.
For organizations, a positive IP score is important for their growth and for email marketing campaigns. Having a negative IP score can cause your emails to land in spam folders. This can negatively affect the image of your organization.
Using a quality IP score tool can help solve this issue. The tool offers extensive data about your IP, including its country, operator, proxy status, and more. You can use the tool for free, or you can pay a monthly fee for more details.
What is deliverability, and why does it matter
Another benefit of an IP reputation tool is that it can prevent malware and other harmful content from reaching your users. The tool can also detect proxy entries to your website. It can also provide information on the reliability of an address.
A good IP reputation is based on a number of different categories, which are derived from past behavior. These factors are grouped together to create an overall score.
A negative score means that an IP address has a history of bad behavior. This can include malicious online activity such as spamming, DDoS attacks, and malware. If you’re suspicious of an IP, you should block it.