How to Market Your Roofing Company
Word-of-mouth advertising is a powerful way to attract new customers for a roofing company. Your customers will be more likely to recommend you if they’re happy with your work. You can advertise through conventional outbound advertising methods like TV commercials or radio spots, or you can do inbound marketing through your website and blog. This type of marketing strategy involves positioning your business as an industry authority.
SOCIAL MEDIA IS A GOOD PLACE TO INTERACT WITH CUSTOMERS
You can also use social media to engage with customers. Having a profile on social media allows you to reach a local audience and provide potential customers with reasons to select your roofing company. It’s also important to research and add your business information to popular review sites. The better your company’s profile, the more likely people will choose your business over other competitors.
Insurance is an essential part of any roofing company. It protects your business, customers, and employees. It also protects your property and provides coverage in the event of an accident or lawsuit. Depending on the number of employees, you might need workers’ compensation insurance or professional liability insurance. It’s also important to get insurance for your roofing tools and equipment.
Getting the proper permits for your roofing business is another important step. If you don’t have them, you can face hefty fines or even be shut down. State regulations and local associations can help you obtain the right licenses and permits.