How Conversion-Centered Design Works

Conversion-Centered Design (CCD) is the art of converting visitors into customers by strategically applying design principles that guide users toward specific actions. Incorporating psychological triggers and visual cues, CCD maximizes conversions by making it easier for users to complete a desired goal, such as signing up for a newsletter or purchasing a product.

The most important factor in achieving your conversion goals is to have clear, actionable steps listed on your website or landing page. It is also critical to remove any barriers or obstacles that may prevent visitors from completing your conversion process, such as forms, confusing navigational paths, and unclear calls-to-action.

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Another key element is to communicate your value proposition clearly. This can be done by using contrasting colors and strategic placement of your call-to-action, so it stands out and is visible to visitors. It’s also helpful to include a list of benefits and a compelling copy that addresses user needs. Lastly, consider including a FAQ section to address any concerns your visitors might have.

Finally, you need to make your call-to-action easily clickable. Adding a large, bold CTA button can help visitors easily identify it and is especially effective when used in combination with a directional cue. Our brains are wired to follow signs, so using a directional cue like an arrow, pathway, or gaze of a photographed subject will capitalize on that natural tendency and ensure your call-to-action is always in view.