Hiring a Law Firm Marketing Expert
A successful law firm marketing expert needs a comprehensive marketing strategy that meets clients where they are. A client-centered approach to marketing is a key component to meeting the demands of a highly competitive marketplace. The best law firms understand that people don’t buy services, they buy experiences. From the moment a potential client becomes aware of your firm, through the hiring decision and ongoing support, each interaction with a client should be designed with the client in mind.
What does marketing do for a law firm?
A well-designed website will also contribute to a client-centered experience, providing a seamless transition from the information they find online to meeting with you. Your firm website should be easy to navigate, provide only one call-to-action on the homepage and make it obvious how a client can contact you. It should be consistent with your brand and include information about your firm, your attorneys, case studies, a client login and testimonials.
Social media marketing is one of the most cost-effective ways to promote your firm online, whether through organic or paid social media campaigns. Social media experts can help you develop a strategic plan, select the best channels to reach your target audience and monitor and measure the effectiveness of each campaign.
Even if you’re a solo attorney or small firm, it isn’t practical for you to master all marketing strategies yourself. Hiring a legal marketing expert who can work with you to implement your strategies allows you to focus on practicing law and know that your prospective new clients are being reached.