Ecommerce Marketing Automation – Two Important Reasons to Use Online Store Builders

One of the growing trends in the business world today is online marketing automation solutions. Marketing automation software allows marketers to reach more potential consumers with little effort on their part. While generally well-established within the B2B industry, they’re a lesser known feature of eCommerce and B2C. In this two-part article we’re going to discuss on eCommerce and eMarketing automation: what does automation software do? and who should use it? After reading this article you should be able to answer both questions!

Ecommerce Marketing Automation – Two Important Reasons to Use Online Store Builders

What marketing automation programs do, are they a must for ecommerce sites? No, they’re not necessary, but they definitely do help automate a great deal of your tasks. We’ve talked about personalization a few times before (when describing a site’s opt-in form, description text for each product, etc. ), but in general, when it comes to marketing automation, it’s all about personalization, providing your customers with as much control over what items and choices they see, as possible.

In order to take advantage of these services, most successful ecommerce marketing automation providers offer a variety of features that automate a variety of tasks. These services range from simple things, such as displaying product selection options and creating order forms; to more complex things, like tracking inventory levels and managing order fills. These complex tasks are only truly effective, however, when performed by a trained technician or representative, so the best way to get your repetitive tasks completed and automated is through the assistance of an online store builder.